Meta Muse: Meta's personal agent that acts on your behalf, for now without Europe
On September 8, 2026, Meta launched Muse, a personal AI assistant built to complete tasks rather than just answer questions: booking trips, shopping, managing communications.
What Muse does
- It takes on tasks (sending an email, booking a ticket) and broader goals, for which it makes a plan and coordinates work over time, even with the app closed.
- It runs on Muse Spark, the first model in the Muse series, built by Meta Superintelligence Labs and unveiled April 8, 2026: multimodal, designed for tool use and multi-agent workflows.
- It connects to services the user picks (email, calendar, shopping, social networks) and is available on iOS, Android, the web and WhatsApp.
- On guardrails, the press reports a dedicated secure virtual machine and a separate agent, "Sentinel", that validates outbound actions.
Availability and pricing
Muse is available in the United States since September 8 and in Canada since September 18. No date has been set for the European Union. Paid tiers at $20 and $100 are reported by trade press; we haven't verified the details on Meta's own site.
Early setbacks
The app shot to the top of the US free iPhone charts but hit setbacks in its first week, including Amazon blocking its shopping access, according to OIA.
What it says about the market
Less than three weeks later, OpenAI unveiled its own always-on agents, "dots" (see our dedicated article), with a very similar interface. The consumer agent race is on, and it's fought over three things: the agent's identity, its access rights and its guardrails. In both cases Europe comes last and everything stays hosted by the vendor.
Sources: Les Affaires, Blog Nouvelles Technologies, Sfeir, OIA, Tech Insider.